18 More Creative Tips to Fire Up Your Facebook Page Cover Photo
Last Updated on June 5, 2012 by Wong Ching Ya
Note: this is a sequel to ‘15 Creative Tips to Rock Your Timeline Cover Photo for Facebook Pages’.
Everyone is busy converting their Facebook Pages into Timeline layout before the official roll out on 30th March. Cover photo continues to be a major issue for many as inspirations are few to occupy that 851×315 pixels spot for brand visibility. Due to that, I’ve decided to write a sequel to earlier post, hopefully 18 more of these tips (with 50+ cover photos from non-big-brand pages) and a BONUS tip near the end can assist you in firing up your new Timeline page layout. Buckle up your seat belt for this is going to be another joyride.
Disclaimer: Below pages are mentioned due to their creative use of cover/app images. It has nothing to do with affiliation or promotion for the products/services they offered.
#1 To Use Cover Design that Matches Your Brand Presence
A good design can be used in various social networking platforms for brand recognition. The Agents of Change uses the cover design (and timeline app image) that matches their new business cards (leaving out the contact information, of course).
And this is how their business card looks like:
#2 To Add Watermark for Your Product Cover
A lot of artists concern about copyright infringement when displaying their artwork in the cover. Oana, the photographer published a book named ‘Aglow’ and created a page for it. She cleverly added a watermark on the cover, stating her ownership while showcasing some of her best works.
#3 To Highlight the Important Areas in Your Cover
Despite with all the taglines and short descriptions, sometimes focusing on a particular term or area will alert visitors what your brand is really about:
#4 To Use Photo that Strikes an Emotional Chord
If your cover photo can strike an emotional chord of those who viewed it, that’s bound to create engagement and impact! Not to mention evoke awareness among your fans and visitors.
I just LOVE this cover! Doesn’t it remind you of something?
Or a picture that shows how your organization serves the community:
Or an inspirational story of a public figure:
Or a continuous effort to protect what you believe in:
#5 To Have More Than One Method in Showing Appreciation
We’ve talked about how a cover photo can be used to showcase page fans as appreciation (I got one on my page too, head over there for a look). Actually there are more than one way to do it:
a. Appreciate Friends on Your Page
Beth Kanter’s Timeline page cover caught my eye in which she created a huge collage of her friends in an artistic way:
b. Manually Hand-Picked Your Loyal Fans
Oretta rewards her fans weekly via her cover image:
c. A ‘Thank You’ Note to Supporters
Sometimes a banner and lovely smiles will do:
d. Let’s Get Festive!
I came across Mari’s page on St. Patrick’s Day. It’s hard to not include this – her innovative idea to add a festive feel to her cover inspires us to do more with ours:
#6 To Expand from the Main Tagline
I just love how a word can be stretched for more meanings. For example, Dawn clearly explains how social media can be more than just a ‘Party’:
Ever wonder what could be derived from ‘Marketing’?
#7 To Use Impressive Art with Hidden Messages
This is more than just an ice cracking picture. Can you read what Greenpeace New Zealand is trying to tell you?
#8 To Use Creative Product Sets for Your Cover
In previous post I mentioned about showcasing your products in the cover. Here I would like to stress on using a none-mediocre-way to do this. Learn from Dove Chocolate Discoveries where they display creative work made from their product,
instead of the common pictures found on their website:
Little Chipipi with their products blend in together to brighten up a kid’s bedroom:
#9 To Showcase Your Portfolio with Image Thumbnails
A lot of people misunderstood only photographers get to showcase their stunning photos from the cover. Truth is, if you would like to showcase a variety of your master pieces, why not do so by using the image thumbnails:
Or brands who are currently using your product or application:
#10 To Showcase Reliability of Your Brand
Another good use of cover is to showcase awards and recognitions from your niche authorities. That is a good way to instill trusts and reliability of your brand, not only to your fans but for first-time visitors as well.
#11 To Merge All Facebook Elements into One
Notice how below pages smartly integrate designs from all three facebook elements (cover photo, page profile and app images) into one harmonious blend?
Note: You get to see more harmonious examples like these in the ‘Bonus’ section below this post.
Too much work? How about just the cover photo and the page profile picture?
#12 To Consider Landing View before the Complete Cover Image
Only half of the cover is visible for all landing view to any Pages on Facebook. See how L’Arche USA is making sure their descriptions show up clearly and neatly when visitors land on their cover,
before viewing the complete cover image:
#13 To Evoke Curiosity
It’s more than just a picture sometimes. Lindt Gold Bunny managed to capture both my curiosity and attention with its cover:
#14 To Add Portrait even It’s NOT a Public Figure Page
You would notice in previous post I talked about how public figures are using own portraits in their pages. Now even service providers can benefit from using their own portraits too. Your fans will know who they are communicating with on the page:
#15 To Showcase Your Front-Liners in the Cover
This is similar to ‘people behind the brand’ but in a detailed manner – profile pictures and names. Let’s say you have a group of writers for your website. They are the front-liners and people (commenters, readers) are more familiar with them comparing to your brand name. Why not get them on your cover to say ‘Hi’.
#16 To Show Business Location or Offices
I know there are mixed reviews about whether or not a building image should be on a cover photo. In my opinion, it’s all about how the brand is using it. For example, Fona International uses staffs picture as the page profile pic to add more ‘life’ to the page:
Certainly a peaceful, beautiful shot of the winery doesn’t hurt:
Or a panoramic view of the office:
#17 To Brand your Timeline Layout with Your Website Design
This is quite an interesting attempt to personalize your page’s timeline layout using your website design.
#18 Animated Figures and Story Telling
It’s fun to use animated figures to bring life to your Timeline cover. Twirp Communications has a comic that is yet to complete, but I would love to find out what the ‘twirps’ are saying when done. Don’t you?
To tame an internet monster and many more:
Visual Branding via Timeline App Images
There are many ways you can customize your facebook page for visual branding. Apart from the attractive cover photo, make use of your facebook app images to create harmonious, recognizable brand presence for your audience.
For example, Amy designed her facebook page via three major colors: red, white and grey,
which are the main colors on her business blog:
Here are some other great facebook page designs that worth a look. Notice how their app images are neatly blend in with the cover photo and profile picture:
Who say ‘harmonious’ has to be the only way? You can always try a more ‘dynamic’ feel for your app images, for instance:
What If You Have More than 3 Apps to Show?
Another great idea I love is from AppAddictive in which a call to action image is posted to remind fans to visit other app icons by clicking the drop down menu:
How About an Explicit Call to Action to ‘Like’ your Page?
No harm in adding a ‘Like Us’ image for your facebook application:
Facebook Timeline for Fan Pages: 21 Key Points for Marketers
Graphic Design Resources for Facebook Timeline Cover Image
[Updated 21/03/2012]:Minor edits had been made to remove examples with explicit facebook logo in it until we are absolutely sure if that is allowed. Any information about this is much needed.
Now Is Your Turn…
Is your facebook page ready for the big transition to Timeline layout? Do you have any concerns? Share with us in your comment. Or, if you would like to share your stunning cover photo, kindly do so via this link.
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Hi Ileane, so great to see you here! 🙂 You’re right. Although there are mixed reviews for the Timeline roll-out for Pages, as long we’re on Facebook we could only do our best to follow their trend. Hopefully everyone will have a positive mindset about this and let our cover photo be one of the major assets for our brand visibility. Thank you for taking the time to read and comment, hope you liked the resources.
What a terrific job researching Facebook Business Page Timelines!
I really appreciate your thoughtful organization to present them according to idea. And, of course, I’m thrilled to be among the fine people and organizations listed above!! 🙂
Some wonderful pages out there…
Hi Keri, thank you so much for dropping by. I really appreciate your comment, it’s encouraging and made all time/effort spent on creating this post worthwhile. I owed a lot of thanks to readers who suggested their pages in previous post, including those who tweeted me page suggestions as well. Most of all, I’m glad people find this post useful, that’s all that matters. Your page is well deserved to be listed, thanks for inspiring us.
I am always impressed by people’s imagination and creativity. Wish I could come up with something as creative, attractive and awesome as most of these covers are. Will have to change mine, now that I saw all these. Got some good ideas form them though. Thumbs up, Ching. As always, fantastic read
Thank you DiTesco, I’m really glad you enjoyed the post as much. I’m just as amazed as how creative these smaller brands are, if only I have more creative juices in me, lol! Love to see yours when done, let me know.
Love your last posts about new FB timeline, but I do see two problems with some of these pages. I have seen pages removed from FB just for using FB logo in their images, example would be page at #11. The second thing is that some pages have names that are actually against FB rules. Which may not be a problem now, but sometimes they will do a “manual” check up and actually remove the page because the name isn’t written by the rules.
But that has nothing to do with you actually and I just wanted to say thanks for this great work, got a bunch of ideas 🙂
Hi Brankica, thank you so much for the insights, and a good reminder about the facebook logo too. Although Facebook didn’t specifically mention ‘facebook logo’ in their cover rules (yet), but it may be possible that they are categorizing that as one of the facebook elements? I’ve just did a minor edit to this post by temporarily removing (most) examples with facebook logo in it, before we’re absolutely sure if that is allowed.
Thanks again for the reminder. 🙂 Much appreciated.
What a great visual of the way people are making their FB pages stand out, and of course, I am thrilled to be included in your list.
I have to believe ‘we’ are the front runners on the cover images and will likely take all our creativity and do well in business as well. Those who understand the significance of the Timeline for Pages roll-out, are also the ones who understand social media much better than most.
I am honored to be listed with these great brands!
Wow I was looking for examples of cover shots for clients and your article showed up on my FB wall, courtesy of some of my friends that you have featured here. (And there I am in #5D with another group of them on Mari’s wall)
Excellent article and great suggestions Ching Ya! This will be sent off to multiple biz friends and clients.
Hi Denise, thanks so much for dropping by. 🙂 You look fabulous in that green hat, Mari rocks isn’t she? Many thanks for sharing my article, you’re wonderful. Hugs~
That’s right, Charles, better mark that calender of yours. 🙂 Be sure to notify me if you created something festive on your cover too. Thanks for visiting!
These are some great examples, I absolutely love Mari Smith saint Patrick Day example, it’s very funky. Thanks for sharing!
You’re welcome, Niall. Always a pleasure to have you here. Appreciate the support!
The new timeline for Facebook is a game changer for advertising you business. It opens new options and the 18 tips given in this article are great ways to make your Facebook the happening place.
Well said, Elena. I must admit at first I wasn’t too fond of the changes, but after seeing so many wonderful examples, I realized it could be a positive thing after all. Thanks so much for commenting!
Hello Ching Ya!
Thank you for putting my “Papayalove” design under #11 tip 🙂
I’m abouot to release something uniqe 😉
Thank once again!
You’re welcome, Piotr. Wow, it’s a great design! One question though: how do you change the app image for ‘Likes’? I thought that app is default and no ‘edit setting’ options? 🙂
This is just mock-up, so those will be different custom tabs than “Likes” and “Map” od course 🙂
Unfortunately (or fortunately really;) you cant get rid of this tab. So it will really look smoething like this: http://i.imgur.com/0pG0e.jpg
But as i’m thinking right now you can always install custom tab with “thumbs-up” icon, name it “Likes”, upload custom graphic and redirect it, for example to: https://www.facebook.com/SocialBloggingTracker/likes
Good question… would like to know if that’s possible or if they did a workaround of sorts. I know you can change the image on other apps, but thought we were stuck with certain FB ones.
I’ve bookmarked this page as I know a few others have… some good ideas and inspiration.
Question… I’ve heard the rules are tough about the timeline image… not being “advertising” or a call to action… but some of these seem that way to me…
Where do they draw the line on this?
That’s a good question, Christine. It’s quite hard to have a clear definition of ‘advertising’ on a cover unless facebook is willing to provide detailed examples, otherwise there will be grey areas since everyone has a different interpretation of ‘advertising’ (or indirect advertising). As for call to actions, in my opinion, nothing that is explicit to direct fans to respond to facebook elements on the Page. Further observation is for sure needed.
Hi Ching Ya my friend.
This was an awesome collection of great and very creative design with the new Facebook Fan Page Timeline.
I really enjoy the new Facebook Fan Page Timeline.
Working on a article where I showcase some Hotels that have been really creative and utilize the new Facebook Fan Page Timeline really well.
Have one of my Fan Pages that I converted early on, and another I just converted. I the most recent I follow some of Maris tip, and keep the images there more dynamic.
Have played with the application buttons on Facebook.
Engagement is the key. So pick up some ideas here from your article.
My TimeLine: https://www.facebook.com/HotelStrategist
Keep up with more of this type of tips.
Great collection of inspiration for business cover timelines.
I just created a new timeline cover for my blog page.
Would love some constructive criticism 🙂
These are some really great ideas we can use to get our creative juices flowing. Facebook Timeline for pages is one of the best changes they made in a long time and it’s bringing out the best in everyone. Hopefully this will result in more engagement and a better experience for everyone. I see a lot of people making mistakes with their cover photo, thanks for showing off some great ones!